000061332 001__ 61332
000061332 005__ 20180122212730.0
000061332 037__ $$a320-2016-10077
000061332 041__ $$aen
000061332 245__ $$aWillingness-to-Pay for New Products in a University Foodservice Setting
000061332 260__ $$c2010
000061332 269__ $$a2010
000061332 270__ $$mguzhen.zhou@uky.edu$$pZhou,   Guzhen
000061332 270__ $$mcongchinh169@gmail.com$$pTran Cong,   Chinh
000061332 270__ $$md.poerwanto@uky.edu$$pPoerwanto,   Devi A.
000061332 270__ $$mlucas.goodman@uky.edu$$pGoodman,   Lucas A.
000061332 270__ $$mMarie.Pelton@uky.edu$$pPelton,   Marie E.
000061332 270__ $$mmichele.vollaro@uky.edu$$pVollaro,   Michele
000061332 270__ $$mr_child11@hotmail.com$$pChildress,   Ronald
000061332 270__ $$msam.kaninda@uky.edu$$pKaninda Tshikala,   Sam
000061332 270__ $$mXiao.He@uky.edu$$pHe,   Xiao
000061332 270__ $$mzijuan.zheng@uky.edu$$pZheng,   Zijuan
000061332 270__ $$mleigh.maynard@uky.edu$$pMaynard,   Leigh L.
000061332 300__ $$a21
000061332 336__ $$aConference Paper/ Presentation
000061332 490__ $$aSelected Paper
000061332 490__ $$a10256
000061332 520__ $$aA dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products.  Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced.  Brand awareness grew but remained low during the study period.  Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand.  Average WTP for the Company’s other products, however, was considerably lower than the retail price.  Significant WTP differences existed among some consumer segments.
000061332 542__ $$fLicense granted by Guzhen  Zhou (guzhen.zhou@uky.edu) on 2010-05-03T04:21:58Z (GMT):

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000061332 650__ $$aConsumer/Household Economics
000061332 650__ $$aDemand and Price Analysis
000061332 650__ $$aFood Consumption/Nutrition/Food Safety
000061332 650__ $$aResearch Methods/ Statistical Methods
000061332 6531_ $$aWillingness-to-Pay
000061332 6531_ $$aConsumer Segment
000061332 6531_ $$aUniversity Foodservice
000061332 6531_ $$aConjoint analysis
000061332 700__ $$aZhou, Guzhen
000061332 700__ $$aTran Cong, Chinh
000061332 700__ $$aPoerwanto, Devie A.
000061332 700__ $$aGoodman, Lucas A.
000061332 700__ $$aPelton, Marie E.
000061332 700__ $$aVollaro, Michele
000061332 700__ $$aChildress, Ronald
000061332 700__ $$aKaninda Tshikala, Sam
000061332 700__ $$aHe, Xiao
000061332 700__ $$aZheng, Zijuan
000061332 700__ $$aMaynard, Leigh J.
000061332 8564_ $$s466798$$uhttp://ageconsearch.umn.edu/record/61332/files/manuscript--aaea-10256.pdf
000061332 887__ $$ahttp://purl.umn.edu/61332
000061332 909CO $$ooai:ageconsearch.umn.edu:61332$$pGLOBAL_SET
000061332 912__ $$nSubmitted by Guzhen  Zhou (guzhen.zhou@uky.edu) on 2010-05-03T04:47:10Z
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  Previous issue date: 2010
000061332 982__ $$gAgricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
000061332 980__ $$a320