U.S. Meat Demand: Household Dynamics and Media Information Impacts

This article uses national, quarterly data to examine U.S. meat demand using the Rotterdam model. We investigate the effect of multiple information indices linking different health concerns with diet, changes in household dynamics, and meat recall information. Medical journal articles linking iron, zinc, and protein with health and diet increase beef and poultry demand, whereas articles dealing with fat, cholesterol, and diet concerns reduce beef demand. Increasing consumption of food away from home enhances pork and poultry demand while reducing beef demand. Combined, these results provide a more complete and current understanding of the impact of multiple information factors faced by U.S. consumers.


Issue Date:
2010
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/61056
Published in:
Journal of Agricultural and Resource Economics, Volume 35, Number 1
Page range:
1-17
Total Pages:
17
Series Statement:
JARE
35(1)




 Record created 2017-04-01, last modified 2017-08-25

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