000061004 001__ 61004
000061004 005__ 20180122212651.0
000061004 037__ $$a320-2016-10080
000061004 041__ $$aen
000061004 084__ $$aQ1
000061004 084__ $$aC3
000061004 084__ $$aD1
000061004 245__ $$aDeterminants of Decision to Pay a Price Premium for Modified Food by Consumers of the Republic of Korea
000061004 260__ $$c2010
000061004 269__ $$a2010
000061004 270__ $$moz@uga.edu$$pKaya,   Ozgur
000061004 270__ $$mwojciech@uga.edu$$pFlorkowski,   Wojciech J.
000061004 300__ $$a20
000061004 336__ $$aConference Paper/ Presentation
000061004 490__ $$aSelected Paper
000061004 490__ $$a11456
000061004 520__ $$aThe knowledge of the overall willingness-to-pay and the specific price premiums consumers accept when buying foods with less fat, saturated fat, sodium, sugar and more fiber shapes food manufacturer and distributor marketing strategies and supports the development of public health strategies. This study applies survey data collected in Korea to identify consumer profiles associated with the expressed willingness to pay a premium for foods with nutritionally desired attributes and, next, estimates the influence of consumer and household characteristics on the WTP a particular premium level for such foods. Results indicate the importance of socio-economic variables such as location, income and education, variables representing the risk of health problems (stroke, certain cancers), food being organic, support for food genetic modification or research, and attributes related to food preparation (cook fast, prepared with little waste or can be processed at home).
000061004 542__ $$fLicense granted by Ozgur  Kaya (oz@uga.edu) on 2010-04-29T04:35:31Z (GMT):

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000061004 650__ $$aAgricultural and Food Policy
000061004 650__ $$aConsumer/Household Economics
000061004 650__ $$aFood Consumption/Nutrition/Food Safety
000061004 650__ $$aHealth Economics and Policy
000061004 6531_ $$aWillingness to pay
000061004 6531_ $$aprice premium
000061004 6531_ $$amodified food
000061004 6531_ $$aRepublic of Korea
000061004 6531_ $$asurvey data
000061004 6531_ $$alogit
000061004 6531_ $$ageneralized ordered logit
000061004 700__ $$aKaya, Ozgur
000061004 700__ $$aFlorkowski, Wojciech J.
000061004 700__ $$aSuh, Dong-Kyun
000061004 8564_ $$s209474$$uhttp://ageconsearch.umn.edu/record/61004/files/Determinants%20of%20Decision%20to%20Pay%20a%20Price%20Premium%20for%20Modified%20Food%20by%20Consumers%20of%20the%20Republic%20of%20Korea_Kaya_Florkowski_%20Suh_AAEA2010.pdf
000061004 887__ $$ahttp://purl.umn.edu/61004
000061004 909CO $$ooai:ageconsearch.umn.edu:61004$$pGLOBAL_SET
000061004 912__ $$nSubmitted by Ozgur  Kaya (oz@uga.edu) on 2010-04-29T04:51:45Z
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  Previous issue date: 2010
000061004 982__ $$gAgricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
000061004 980__ $$a320