Consumer Likelihood to Purchase Chickens with Novel Production Attributes

Typical supermarket chickens are produced with novel or controversial attributes. This continues despite contrasting growth in consumer interest in organic and natural foods. This study surveyed Delaware consumers’ likelihood to purchase chicken given different attributes: free range, given antibiotics, irradiated, fed genetically modified (GM) fee, GM chicken, and price. Examining conjoint analysis data with a heteroskedastic two-limit tobit model, GM chicken and other novel attributes were found to lower purchase likelihood significantly. Understanding these results should help the industry meet consumer preferences while aiding its continued expansion to benefit workers and growers across the South.


Issue Date:
2007-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/6058
Published in:
Journal of Agricultural and Applied Economics, Volume 39, Number 3
Page range:
581-596
Total Pages:
16
JEL Codes:
Q13; D12; C24




 Record created 2017-04-01, last modified 2018-01-22

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