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Abstract
Agricultural outputs are immersed in a context of change characterized by an evolution from the quantity
to the quality, in consonance with consumer's demand. Among the different productions, beef has been one of the
more affected goods, due to the confluence of different factors, such as: the high international competition, the
existing surpluses in the European Union, food crisis, as EEB, and more recently, those aspects related to animal
welfare and the environment. Integrating quality beef into the food chain, and particularly, the one coming from
extensive breeding systems, evidence different aspects insufficiently well-known, both, from the point of view of the
production as from the demand. This article, try to identify such factors in order to get a better integration of this
kind of productions into the food chain, by applying Delphi Methodology, in order to summarize and present the
information given by different actors, as farmers, consumers, policy makers, administrative institutions…Results,
evidence a high consensus about the need to keep on working in the differentiation of the product as well as to
improve the information and promotion of this product, being production costs or even the price, not so decisive in
this case.