Perceptions of Southern Mindanao Farmers On the Quality of Temperate Vegetables

In Barangay Kapatagan, Digos City, Southern Mindanao Philippines, vegetable farmers hold a specific worldview on what quality vegetables are. This paper aims to define this worldview, compare this with expectations of marketing intermediaries down the vegetable supply chain, and assess the gaps between these views. Discrepancies between and among the definitions of the different groups affect the entire chain because of incompatible decisions in production, marketing and quality management. These decisions contribute to the efficiency or inefficiency of the entire chain. Introduction


Issue Date:
2003-02
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/57848
Total Pages:
21




 Record created 2017-04-01, last modified 2017-08-25

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