Products made from GM canola need wide consumer acceptance to be commercialised. This study aims to investigate whether or not Western Australian consumers would be willing to consume GM canola products, and how much they would be willing to pay for them. A survey covering 500 randomly selected Western Australians was made. Preliminary results show that more than 50% of consumers would buy non-GM canola oil, even if it costs one dollar more than the GM canola oil. It was suggested that the Australian Commonwealth and State Governments should establish adequate labelling of GM products, in order to increase consumers’ awareness. Further socio-economic research is required on GM crops.