Beef production in Bali is dominated by smallholders, just like the majority of Indonesian agriculture. A wide range of policies has been implemented to enhance development of the Bali beef industry. Knowledge about the distribution of the returns from the development of the cattle industry, including marketing, informs decision making. This paper examines the benefits from cattle development in a multi-stage production representation of the Bali beef industry using equilibrium displacement modelling (EDM). Benefits are measured as changes in economic surplus. The distribution of benefits among farmers, processors and retailers is also examined.