THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

This paper considers the essence, significance and necessity of application of the marketing approach, i.e. planning, organizing and control of marketing activities in tourist and rural tourist policy, intending to add to competitiveness of the tourism offer in Bosnia and Herzegovina. The paper elaborates theoretic and substantial aspects of marketing element in tourism and rural tourism, with a special view on importance and contribution of marketing approach in competitiveness of tourism and rural tourism offer in Bosnia and Herzegovina. The marketing approach in tourism and rural tourism, presented in this work, may serve as a basis for creating policy and developing marketing approach in B&H tourism and rural tourism.


Issue Date:
2009-12
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
isbn 978-86-82121-76-3 (Other)
PURL Identifier:
http://purl.umn.edu/57505
Page range:
501-509
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-25

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