The organic agriculture represents a promising alternative for the future of European agriculture. It is consistent with the notion of sustainable development set forth already in the 1992 CAP Reform. Despite of increasing importance of organic farming, the research on organic farming is still limited. This scarcity of the research is especially true for New Member States of the enlarged EU. This paper investigates the choice between conventional and organic production technologies for individual farmers in Hungarian agriculture. We apply a model that explicitly accounts for the effects of farm-specific variables like age and education on the expectations farmers have on the utility of both production technologies. In addition we take into account the perceptions of farmers about the organic farming. The model was estimated on a cross-section data set of Hungarian farmers for the period 2007 using a logit specification. It appears that education has a positive impact on the choice between conventional and organic farming, and, the size of the farm in hectares has a negative effect on this choice. Age and some general considerations on environmental friendly technologies do not have a significant effect on choice between conventional and organic farming.