Consumer Preferences for Pasture-Raised Animal Products: Results from Michigan

The pasture-based model of agriculture potentially offers opportunities for small- and medium-scale livestock producers in local, regional, and national markets. Our data indicate that many consumers value the attributes associated with locally produced pasture-raised products. We used ordered probit and binary probit analyses of these data to identify the demographic segments that showed the greatest interest in these attributes. This interest suggests a broad education and marketing effort to articulate salient attributes and to differentiate and increase the availability of these products in the marketplace.


Issue Date:
2008-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/55972
Published in:
Journal of Food Distribution Research, Volume 39, Number 2
Page range:
12-25
Total Pages:
14




 Record created 2017-04-01, last modified 2017-08-25

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