000055971 001__ 55971
000055971 005__ 20180122211739.0
000055971 037__ $$a856-2016-57851
000055971 037__ $$a856-2016-59655
000055971 041__ $$aen
000055971 245__ $$aThe Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia
000055971 260__ $$c2008-07
000055971 269__ $$a2008-07
000055971 300__ $$a11
000055971 336__ $$aJournal Article
000055971 520__ $$aFarmers are increasingly interested in high-value alternatives to commodity production. Direct marketing is a potentially
attractive marketing alternative, having been shown to offer increased net incomes to farmers. Nevertheless, there is a
dearth of literature on the determinants of the decision to direct market. This paper uses an ordered logit regression to
analyze how farm size, the importance of high-value crops, organic production, experience, and demographic factors
affect a producer’s reliance on direct markets. The results show that farm size, high-value crop production, non-certified
organic production methods, and household size are determinants of the share of total farm output sold through
direct marketing outlets.
000055971 542__ $$fLicense granted by Molly Neil (neilx018@umn.edu) on 2009-12-23T17:11:42Z (GMT):

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000055971 650__ $$aMarketing
000055971 700__ $$aMonson, Joseph
000055971 700__ $$aMainville, Denise Y.
000055971 700__ $$aKuminoff, Nicolai V.
000055971 773__ $$dJuly 2008$$jVolume 39$$kNumber 2$$o11$$q1$$tJournal of Food Distribution Research
000055971 8564_ $$s95173$$uhttp://ageconsearch.umn.edu/record/55971/files/Monson.pdf
000055971 887__ $$ahttp://purl.umn.edu/55971
000055971 909CO $$ooai:ageconsearch.umn.edu:55971$$pGLOBAL_SET
000055971 912__ $$nSubmitted by Molly Neil (neilx018@umn.edu) on 2009-12-23T17:13:52Z
No. of bitstreams: 1
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  Previous issue date: 2008-07
000055971 982__ $$gJournal of Food Distribution Research>Volume 39, Number 2, July 2008
000055971 980__ $$a856