The Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia

Farmers are increasingly interested in high-value alternatives to commodity production. Direct marketing is a potentially attractive marketing alternative, having been shown to offer increased net incomes to farmers. Nevertheless, there is a dearth of literature on the determinants of the decision to direct market. This paper uses an ordered logit regression to analyze how farm size, the importance of high-value crops, organic production, experience, and demographic factors affect a producer’s reliance on direct markets. The results show that farm size, high-value crop production, non-certified organic production methods, and household size are determinants of the share of total farm output sold through direct marketing outlets.


Subject(s):
Issue Date:
2008-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/55971
Published in:
Journal of Food Distribution Research, Volume 39, Number 2
Page range:
1-11
Total Pages:
11




 Record created 2017-04-01, last modified 2017-11-15

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