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Abstract
Direct-marketing and agri-tourism businesses have
recently begun to promote their businesses using
stand-alone websites allowing them to tap into a
larger customer base. This has created a need for
direct farm markets to identify the products and
services consumers are demanding from online
sources. This project proposes to conduct an online
survey of consumer preferences in buying direct
from the farmer vs. the types of products consumers
are seeking on the Internet. Our hypothesis is that
the use of stand-alone web sites limit the number
of consumers that farm marketers are reaching due
to the time and expense involved in keeping them
updated. This online survey will collect information
useful in describing how farm marketers can
use the Internet to increase their customer base and
individual profits.