Percepção e respostas gerenciais ao risco: um estudo sobre os produtores de leite do Programa de Desenvolvimento da Pecuária Leiteira da Região de Viçosa - MG

The agriculture sector has particular characteristics, general and unfavorable, which make its participants exposed to risks, and increase the complexity of making decisions. However, little is known about how farmers perceive risk in their activity. Based on a research done in the Zona da Mata region in the State of Minas Gerais, this work shows the view of a group of milk producers about the risks which they are exposed to, and also, describes the tools used by them as managing responses to these risks. Firstly, the farmers answered about the importance of the different kinds of risks in their business, and next, pointed out the methods they use to manage them. The results show the lack of a formal risk managing strategy, which has been substituted up to the moment, by the farmers’ experience and, consequently, their familiarity with the marketing.

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Revista de Economia e Agronegócio / Brazilian Review of Economics and Agribusiness, Volume 05, Number 2
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 Record created 2017-04-01, last modified 2018-01-22

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