Consumer association in the Dunaszerdahely district food trade

The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.


Variant title:
Fogyasztási szövetkezet a Dunaszerdahelyi járás élelmiszerkereskedelmében
Issue Date:
2008
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1416-647x (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/53972
PURL Identifier:
http://purl.umn.edu/53972
Published in:
Volume 50
Number 2
Acta Agronomica Ovariensis
Page range:
101-109
Total Pages:
9
Series Statement:
50
2




 Record created 2017-04-01, last modified 2018-01-22

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