Competing in a Mature Market: The Case of Super AM Food Markets

The EXPO-AM supermarket entered the Rochester, Massachusetts food market using a retailing format that its parent company had used successfully in England where it went under the store banner “Super EU.” This case describes how the concept was developed and implemented in Rochester over a three year period, 2000-2003. At the time of the case, 2003, Ted Edwards, the general manager of Super AM Food Markets, has been asked to prepare a turnaround plan for the banner after it has shown poor performance.

Issue Date:
Nov 01 2008
Publication Type:
Journal Article
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 11, Issue 4
Page range:
Total Pages:
JEL Codes:
Q10; Q11

 Record created 2017-04-01, last modified 2018-01-22

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