Customer Satisfaction in Farmer-to-consumer Direct Marketing

The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction.


Issue Date:
May 01 2008
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/53644
Published in:
International Food and Agribusiness Management Review, Volume 11, Issue 2
Page range:
49-72
Total Pages:
24
JEL Codes:
Q10; Q13; Q16




 Record created 2017-04-01, last modified 2017-08-25

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