Measuring exposure to advertising: a look at gross rating points: revisited
1995
Files
Details
Title
Measuring exposure to advertising: a look at gross rating points: revisited
Keywords
Author(s)
Lee, Jonq-Ying
Brown, Mark G.
Brown, Mark G.
Subject(s)
Issue Date
1995
Publication Type
Report
DOI and Other Identifiers
10.22004/ag.econ.52745
Record Identifier
https://ageconsearch.umn.edu/record/52745
PURL Identifier
http://purl.umn.edu/52745
Total Pages
18
Series Statement
Research Papers
1995-1
1995-1
Record Appears in
Florida Department of Citrus > Research papers