Modeling consumer's perception of orange juice

A multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice. Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice. Results also suggest that selected socioeconomic variables were important determinants of consumer perception.


Issue Date:
1992
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/52724
Total Pages:
16
Series Statement:
Research Papers
1992-3




 Record created 2017-04-01, last modified 2017-08-25

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