Measures of advertising success and the probability of purchase: the orange-juice example


Issue Date:
1991
Publication Type:
Report
Record Identifier:
http://ageconsearch.umn.edu/record/52721
PURL Identifier:
http://purl.umn.edu/52721
Total Pages:
14
Series Statement:
Research Papers
1991-9




 Record created 2017-04-01, last modified 2018-01-22

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