Measures of advertising success and the probability of purchase: the orange-juice example
1991
Files
Details
Title
Measures of advertising success and the probability of purchase: the orange-juice example
Keywords
Author(s)
Lee, Jonq-Ying
Fairchild, Gary F.
Fairchild, Gary F.
Subject(s)
Issue Date
1991
Publication Type
Report
DOI and Other Identifiers
10.22004/ag.econ.52721
Record Identifier
https://ageconsearch.umn.edu/record/52721
PURL Identifier
http://purl.umn.edu/52721
Total Pages
14
Series Statement
Research Papers
1991-9
1991-9
Record Appears in
Florida Department of Citrus > Research papers