Identifying Innovation Strategies: Insights from the Greek Food Industry

This paper emphasizes on the concept of innovation which is more and more nowadays recognized as of significant importance for all companies across different business sectors. The paper initially provides a review of the innovation literature in terms of types, classifications, and sources of innovation that have been proposed over time. Then, innovation in the context of the food industry is examined and it is attempted to identify innovation strategies followed by Greek food companies based on a value driven approach of innovation. The paper finally, provides insights from eight Greek food companies, which were selected from four subsectors: fruit and vegetables, dairy products, meat products (cured meats), and bakery products. The criterion used for the selection was market success and outstanding performance (e.g. market share, achieved results). Evidence indicates that companies tend to innovate along the dimension of offerings, which is more related to the traditional view of product and process innovation.


Editor(s):
Fritz, Melanie
Rickert, Ursula
Schiefer, Gerhard
Issue Date:
2008-10
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISBN 978-3-932887-96-3 (Other)
PURL Identifier:
http://purl.umn.edu/49881
Page range:
451-462
Total Pages:
12
Series Statement:
proceedings




 Record created 2017-04-01, last modified 2017-08-25

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