Valuing Fed Cattle Using Objective Tenderness Measures

Beef tenderness is critical in consumer satisfaction with beef steak products. Current fed cattle valuation systems do not differentiate carcasses based upon tenderness variation. However, considerable research indicates consumers are willing to pay more for tender relative to tough beef steak. This article develops a tenderness-augmentation to current fed cattle grid pricing systems. Using a large set of actual carcasses, we determine that a tenderness-augmented price grid would reorder fed cattle value by on average nearly $5.00/cwt dressed relative to current valuation methods. Substantial opportunity is present to improve beef tenderness through new price signals to producers.


Issue Date:
2009-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/48747
Published in:
Journal of Agricultural and Applied Economics, Volume 41, Number 1
Page range:
163-175
Total Pages:
13
JEL Codes:
Q11; Q13; M31




 Record created 2017-04-01, last modified 2017-04-28

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