Consumer preferences as drivers of the common bean trade in Tanzania: A marketing perspective

The objective of this study was to determine the impact of bean grain quality characteristics on market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a statistical estimate of premiums and discounts. Implications for development of bean markets include: i) extension agents should identify cost-effective ways to educate producers on targeting urban market niches based on consumer preferences for varieties, ii) breeding for bruchid resistant beans and use of appropriate storage technologies would alleviate the problems of storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer preferences in local markets.


Subject(s):
Issue Date:
2009-01
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/48658
Total Pages:
18
JEL Codes:
D12; Q13
Series Statement:
Staff Paper
09-02




 Record created 2017-04-01, last modified 2017-08-25

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