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Abstract
The evolution of the subject of Research on Technology Transfer and Agroindustrial
Development at the Facultad de Estudios Superiores Cuautitlán UNAM (School of Advanced
Studies at Cuatitlan UNAM) converges with the generation of agricultural business
management systems and with the consultancy service and training, as a University-Company
articulation strategy; with the purpose of awakening business people's interests in order to
discover productivity and competitiveness helping them to become better, transform or
revolution its organization in the fight to get present opportunities in the market and the
economic surroundings. Above all, the strengthening of the subject is upheld by the evolution
of the research method applied to innovation through the use of Seven D's: diagnostic,
division, delimitation, definition, development, documentation and disclosure, which put
together all works of a researcher-consultant. Its application applies in four areas: The first is
the observatory with multidisciplinary characteristics in order to diagnostic, divide, delimit
and define the problem. Laboratory is the second area, which focuses on developing theories, knowledge and transcendental instruments in the generation of alternatives of viable solutions
for the identified problem. The third area is an unavoidable point towards documenting the history of learning, where the business community may verify or reject the generated results
and the consultant may recap the research process and consultancy. The creation of a portfolio
of strategic options is the last area which aim is to disclose the benefit of the generated
knowledge and present innovative and competitive solutions before society or the
agroindustrial sector. The macro-concept of the Seven D's forms the Research and
Consultancy Protocol (RCP, PCI=Spanish Initials, 2004 multimedia version), and it
constitutes the reference point to establish the dialog, debate and reflection among the
academic and business community on the scientific method with a vision focused on
generating a new world's perspective surrounding us as well as having an inkling of the future.
KeyWords: research, innovation, consultancy, method, company, agrindustrial.