The Effect of Information and Market Access on Adopters' Income Level

This paper is aimed at relating income fluctuation with adoptable innovations, adopter category and their access to some variables than those explained in the neoclassical economics principle of labor market demand and supply equilibrium. Using a quantitative and qualitative case study of some farmers in two States, we considered whether respondents are earning enough income and what constraints they face. The von Hipple’s lead user concept and decision model of risk aversion under uncertainty were used to explain causes of variability. Notably, farmers with enough steady income have access to market, various information and are less risk averse.

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Variability; Information; Income; Adoption; Market

 Record created 2017-04-01, last modified 2018-01-22

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