Nutrient runoff from agricultural land can be reduced through production termination to mitigate water pollution. The willingness to accept value to terminate the broiler production is evaluated using sample selection model. The result showed a positive relationship between the decision to participation and stated WTA value indicating the producers are willing to terminate the production but at high cost. The farmer’s perception about government role on water pollution, farm income, information and awareness about other pollution reduction alternatives play a major role on stated WTA amount as well as on participation decision.