Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma

Information regarding the economic potential of producing and retailing vegetables in rural communities is limited. This study determined the actual net return from producing and on-site retailing a mix of produce in a rural Oklahoma community and determined if consumers in the region were willing to pay differentiated prices for the locally grown vegetables. Although the project did not generate a profit, a wealth of insightful information was gained. Results show that a substantial number of consumers were willing to pay premiums for certain types of produce; however, there were not enough such consumers to overcome the production and harvesting expenses.


Subject(s):
Issue Date:
2007
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/46583
Published in:
Journal of Food Distribution Research, Volume 38, Number 3
Page range:
1-13
Total Pages:
13




 Record created 2017-04-01, last modified 2017-12-15

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