Membership Segmentation: Issues and Strategies for Cooperatives and Group Marketing Institutions

This article examines the strategies that have been used by cooperatives and group marketing institutions dealing with differentiation of producers into distinct market segments. Based on a comprehensive study of significant agricultural cooperatives and group marketing institutions in Alberta, Saskatchewan, Minnesota, North Dakota, and South Dakota, the authors attempt to explain the rationale behind these strategies and to demonstrate the extent to which these strategies are used by cooperatives and group marketing institutions.


Subject(s):
Issue Date:
2001
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/46419
Published in:
Journal of Cooperatives, Volume 16
Page range:
63-71
Total Pages:
9




 Record created 2017-04-01, last modified 2017-08-25

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