Preference for Risk Management Information Sources: Implications for Extension and Outreach Programming

This article examines farmers’ preferences for various risk management information sources. Our results suggest that information from risk management experts, in-depth materials studied on their own, and popular press outlets tend to be preferred and are ranked highly by producers. Using a regression model to investigate farmer/farm attributes that affect preference for a particular risk management information source, we find that younger farmers with college education, higher leverage, assets greater than $1 million, risk-loving attitudes, and who have used professional services (marketing consultants) tend to prefer information from risk management experts, the Internet, and marketing clubs/other producers. On the other hand, producers who prefer self-study of educational materials and popular press information sources tend to be younger, with lower leverage levels, and have used fewer professional services.


Issue Date:
2008-04
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/44742
PURL Identifier:
http://purl.umn.edu/44742
Published in:
Agricultural and Resource Economics Review, Volume 37, Number 1
Page range:
106-116
Total Pages:
11




 Record created 2017-04-01, last modified 2018-01-22

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