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Abstract
There is growing pressure for farmers in countries such as Uganda to accelerate
their efforts to commercialize production in the face of increasing market
competition from neighboring countries and across the world. To assist farmers, a
new generation of low cost market information services is being developed that
takes advantage of information and communication technologies such as FM radios,
mobile phones, and internet-based communications systems, to enable farmers to
monitor and adjust to dynamic market conditions in local, national, and export
markets. Although there is much interest in market information from farmers, other
market chain actors, and service providers, there is skepticism from funding
agencies to support such services over the long term, due to past failures. This
study therefore aims to evaluate how farmers access and use market information to
improve their market decision making. It also evaluates whether there are any
advantages of collective action in using market information to improve marketing
decisions. This is considered an important point of analysis as virtually all extension
plans in Uganda currently use farmer groups as key element of their learning and
intervention strategies. Survey results found that all farmers interviewed were able
to access market information through radio and mobile phones. In Uganda, up to
94 percent of farmers interviewed owned a radio and 25 percent of farmers owned
mobile phones. Up to 52 percent of farmers indicated that receiving Market
Information Services (MIS) had a positive impact on their business, and 39 percent
stated that it had a lot of impact in terms of decision making and stabilizing
incomes.