Privately initiated food quality standards are currently important elements in the marketing of food and agricultural products. At the same time, they stand in the centre of a discussion about potential negative effects on small farmers and farmers in developing countries. This study aims at analysing the adoption of two private food standards, BRC Technical Food Standard and GlobalGAP, at an aggregated cross-country level. The results of the econometric analysis reveal some (potential) barriers for developing countries to access this type of organisational innovation. Certificates seem to be issued more probably in larger and wealthier countries, countries with a better institutional quality, better infrastructural conditions and in former UK colonies.