Conceived as an income generation alternative for rural inhabitants, tourism has an admitted economic genesis. However, the motivation of each family gradually neighbors the community as the activity outflows the boundaries of the property. The associative forms are an attempt to equalize diverging interests and to attempt to work for the collective welfare. In the district of São Pedro, Bento Gonçalves – RS, previous experiences of union among families work as a basis for the “Caminhos de Pedra” (Stone Paths) association, which is meant to be an entity that prepares the farmers for their new role as tourism entrepreneurs.