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Abstract
The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000
Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have sought
to provide a link of the certification as a stimulating factor for organizational learning. The research was ellaborated
after the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey,
direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of the
interviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been in
the organization since before the implantation of the certification were also questioned. The perception of the
interviewed people was positive regarding the certification as a linkage factor to organizational learning in the
following aspects: understandings relating to the concepts and importance of the certification; commitment of the
organizational members, process of democratization of decisions and actions; continuous learning; leadership; and
interpersonal relationship and with the foreign clients. It was verified that the ISO 9000 Certification together with the
Sebrae/MS have propelled organizational learning and the implementation of uniform standards in the productive
system of the organization. In an approach for total quality the focus on the client, partnership with the suppliers and
emphasis on the preparation of the internal collaborators do persist. The enterprise does not focus exclusively on the
maintenance of the standards established for the ISO Certification process, but also seeks out for new challenges.