@article{Rousu:43501,
      author = {Rousu, Matthew C. and Monchuk, Daniel C. and Shogren,  Jason F. and Kosa, Katherine M.},
      title = {{Consumer Willingness to Pay for "Second-Generation"  Genetically Engineered Products and the Role of Marketing  Information}},
      journal = {Journal of Agricultural and Applied Economics},
      volume = {Volume 37},
      number = {Number 3},
      pages = {647. - 11},
      year = {2005},
}