Fresh-Cut Melon - The Money Is in the Juice

Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom.


Issue Date:
2007-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/43479
Published in:
Journal of Agricultural and Applied Economics, Volume 39, Number 3
Page range:
597-609
Total Pages:
13
JEL Codes:
Q13; D12; M31; P46




 Record created 2017-04-01, last modified 2017-08-25

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