Recreational hunting has been an attractive enterprise for some ranchers who are interested in supplementing their income from cattle. Ranchland attributes-such as parcel size, tree cover, and proximity to urban centers-are expected to influence hunters’ preferences and, thus, hunting lease payments. We estimated the effects of these attributes on hunting revenues using a hedonic model. The results reveal that trees and vegetation cover on ranchlands have a positive impact on hunting revenues, indicating opportunities for silvopasture practices. Those ranchers in Florida who maintain about 22% trees and other vegetation cover receive $16.15 acre per year from hunting leases, but doubling the cover would generate only an additional $3.20 per acre per year.