Analysis of Consumer Preferences for Biotech Labeling Formats

Conjoint analysis is used to measure the preferences of United States consumers for labeling of biotech foods. The study found that consumers in the sample support mandatory labeling of biotech foods. This suggests that U.S. consumers would support revisions to the present voluntary labeling policy of the U.S. Food and Drug Administration and the U.S. Department of Agriculture. Results also showed that the preferred labeling formal is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.


Issue Date:
2004-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/42937
Published in:
Journal of Agricultural and Applied Economics, Volume 36, Number 1
Page range:
159-171
Total Pages:
13
JEL Codes:
Q18; Q13




 Record created 2017-04-01, last modified 2017-08-25

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