We present a bioeconomic model of three invasive aquatic plants (hydrilla, water hyacinth, and water lettuce) in 13 large Florida lakes, and simulate one-year and steady-state impacts of three control scenarios. We estimate that the steady-state annual net benefit of invasive plant control is $59.95 million. A one-year increase in control yields steady-state gains of $6.55 million per year, and a one-year lapse causes steady-state annual losses of $18.71 million. This model shows that increased control of hydrilla, water hyacinth, and water lettuce is optimal.