A Study of Baseline Estimates

Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis.


Subject(s):
Issue Date:
2006-09
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/36833
Total Pages:
8
Series Statement:
Research Papers
2006-3




 Record created 2017-04-01, last modified 2017-08-25

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