CONSUMER RESPONSE TO GMO FOODS: BRANDING, CERTIFICATION, AND CONSUMER CHARACTERISTICS

Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of the safety of GMO foods.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/36562
Total Pages:
16
Series Statement:
Selected Paper of the 2002 Annual Meeting, July 28-31, 2002, Long Beach, California




 Record created 2017-04-01, last modified 2017-08-25

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