CREDENCE ATTRIBUTES, CONSUMER VALUATION, AND ENDOWMNET EFFECTS IN AUCTIONS: THE CASE OF SWEET POTATOES

There have been few studies that examine valuations of location of origin before and after consumers have consumed the product (or health advertising). Results of non-hypothetical experiments show that knowledge of origin does have an impact on valuation as well as the taste attribute (experience) and the health attribute (credence).


Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35535
Total Pages:
21
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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