Auction experiments are used to determine the pre- and post- effects of traceability and country-of-origin information on US consumer willingness to accept US and Canadian beef. The December 2003 incident of BSE in Washington has likely damaged US consumer demand for Canadian beef more than it has for US beef.
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Title
An American BSE Crisis: Has it Affected the Value of Traceability and Country-of-Origin Certifications for US and Canadian Beef?
