ANALYSIS OF FOOD LABELS FOR AGRICULTURAL BIOTECHNOLOGY

Conjoint analysis is used to measure consumer preferences for alternative biotech labeling formats. The study found that consumers overwhelmingly support mandatory labeling of biotech foods. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.


Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35221
Total Pages:
22
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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