INTERNET ADOPTION AND USE OF E-COMMERCE STRATEGIES BY AGRIBUSINESS FIRMS IN ALABAMA

Electronic commerce (e-commerce) is relatively new to the agricultural industry, and affects such aspects of the organization as its strategy, processes, customer relationships, information technology, and business culture. This paper analyzes the factors influencing agribusiness firms' desire or need to adopt the Internet and employ e-commerce strategies. The relationship between the factors driving the choice of distribution channel and Internet usage for e-commerce will empirically be estimated. This study will also assess how Internet adoption and the use of e-commerce strategies impact rural development and the overall sustainability paradigm.


Subject(s):
Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35021
Total Pages:
17
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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