Consumer Willingness-to-Pay for Green Energy: Results from Focus Groups

To find out if consumers are willing to pay a surcharge for "green energy," the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.


Issue Date:
2007
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/34913
Total Pages:
18
JEL Codes:
Q200; Q420
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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