000034909 001__ 34909
000034909 005__ 20171124172959.0
000034909 037__ $$a1367-2016-108401
000034909 041__ $$aen
000034909 084__ $$aD120
000034909 084__ $$aD190
000034909 084__ $$aM390
000034909 084__ $$aQ130
000034909 084__ $$aQ180
000034909 245__ $$aTargeting Consumers by Store - The Basis of Increased Sales with Less Advertising
000034909 260__ $$c2007
000034909 269__ $$a2007
000034909 270__ $$mdubilava@purdue.edu$$pUbilava, David
000034909 270__ $$mkfoster@purdue.edu$$pFoster, Ken
000034909 300__ $$a16
000034909 336__ $$aConference Paper/ Presentation
000034909 446__ $$aEnglish
000034909 490__ $$aSelected Paper
000034909 520__ $$aConditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
000034909 650__ $$aMarketing
000034909 6531_ $$aWillingness-to-Pay
000034909 6531_ $$aChoice Experiment
000034909 6531_ $$aPork Attributes
000034909 700__ $$aUbilava, David
000034909 700__ $$aFoster, Kenneth A.
000034909 8564_ $$s152611$$uhttp://ageconsearch.umn.edu/record/34909/files/sp07ub01.pdf
000034909 887__ $$ahttp://purl.umn.edu/34909
000034909 909CO $$ooai:ageconsearch.umn.edu:34909$$qGLOBAL_SET
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  Previous issue date: 2007
000034909 982__ $$gSouthern Agricultural Economics Association>2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama
000034909 980__ $$a1367