CONSUMPTION OF REDUCED-FAT PEANUT BUTTER IN ADDITION TO THE CONSUMPTION OF REGULAR PEANUT BUTTER

A set of factors has been identified to affect consumption of reduced-fat peanut butter in addition to regular peanut butter. We found that consumption of reduced-fat peanut butter, which is an imperfect substitute for regular peanut butter, may expand total demand for peanut butter. Interestingly, for those who usually buy the same brand of peanut butter, their consumption of reduced-fat peanut butter is more likely in addition to consumption of regular peanut butter, implying promotion of a specific brand of reduced-fat peanut butter tend to increase total demand for the same brand of peanut butter.


Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/34654
Total Pages:
17
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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