SALES RESPONSES TO RECALLS FOR LISTERIA MONOCYTOGENES: EVIDENCE FROM BRANDED READY-TO-EAT MEATS

Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.


Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/34602
Total Pages:
21
Series Statement:
Selected paper




 Record created 2017-04-01, last modified 2017-08-25

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