THE IMPACT OF TRUST ON COOPERATIVE MEMBERSHIP RETENTION, PERFORMANCE, AND SATISFACTION: AN EXPLORATORY STUDY

This research explores the effect of trust in the relationships among members and between members and the management teams of two agricultural marketing cooperatives (co-ops). Specifically, this research focuses on the impact of trust on co-op members' performance, satisfaction, and their commitment to remaining a part of the co-ops. We examine trust along two dimensions: cognitive and affective. We argue that cognitive-based trust will be more salient in some contexts while affective-based trust will be more salient in other settings. Findings suggest that in both co-ops, trust among members and trust between members and co-op management are important predictors of group cohesion, which is a measure of the strength of members' desires to remain in a group (co-op) and their commitment to it. As hypothesized, there are differences in the effects of cognitive and affective trust, depending upon differences in the contexts represented by the two co-ops.


Issue Date:
2002
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/34587
Published in:
International Food and Agribusiness Management Review, Volume 05, Issue 1
Page range:
41-59
Total Pages:
19




 Record created 2017-04-01, last modified 2017-08-25

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